Contact:
Grace McNamara
IWCE: VISION 2010
651-293-1544 phone
651-653-4308 fax
grace@wf-vision.com
International Window Coverings Expo: VISION 2011 Moves to Las Vegas!
St. Paul, MN – In a strategic move to strengthen and re-position the window-covering industry's annual conference and trade show, show producers announce an opportunity to re-locate the show from Tampa to Las Vegas. International Window Coverings Expo (IWCE): VISION 2011 will be held April 26-28 at the Las Vegas Convention Center. Educational seminars and the conference will begin April 25 and exhibits will be open April 26-28.
"This is a super opportunity for our industry to obtain a Las Vegas venue,” said Grace McNamara, producer of IWCE: VISION 2011. “Las Vegas presents an international opportunity as well as proximity to the West Coast market, which is a first for IWCE."
Bringing the show to a fresh new environment will infuse energy and excitement to both exhibitors and attendees. As an added bonus, VISION 2011 will be held at the same time as the Kitchen & Bath Industry Show, which draws a huge audience of home-remodeling professionals. This co-location gives window coverings added exposure to a related group of interior design professionals. This is a win-win for all participating parties.
“We're excited about the new venue in Las Vegas,” said William O’Connor, president of B&W Window Fashions. “The timing and placement could not be more encouraging. We're confident that we'll be introducing ourselves to many, many more attendees. Plus it's been quite awhile since we've been west of the Mississippi, where so many exciting designers and retailers are based. Having the show in Las Vegas in 2011 is clearly an inspirational decision, and the shot-in-
the-arm our industry needs.”
Las Vegas is the conventional capitol of the world, hosting 36,351,469 visitors in 2009. Last year, 4.5 million convention delegates attended more than 19,000 conventions. According the Las Vegas Convention & Visitors Authority, attendance increases 14 percent, on average, when conventions rotate into Las Vegas. As a comparative success story for change of venue, the Nursing2010 Symposium in Las Vegas was up 25 percent over last year in Orlando. Research also shows that attendees spend more time in meetings and on the trade show floor when programs are held in Las Vegas.
“I am pleased to see the IWCE: VISION 2011 move to Las Vegas,” said Michael Lee, president of Somfy USA. “Somfy has exhibited at many shows in Las Vegas and we feel it will draw a strong and varied group of dealers from across the United States, especially the West Coast and Southwest markets. We feel it is a good move for the window-coverings annual show.”
“We anticipate that this exciting new venue will be a big draw for the IWCE, as our industry needs continually energized players,” said Ben Kutell, vice president of sales and marketing at Vertilux. “This show is an industry 'must-go,’ a once-a-year opportunity to see product options as well as to meet current and potential suppliers in person. Prior years have seen tremendous innovation, and it is well worth the limited time investment for those who wish to increase their businesses and maximize their potential."
About IWCE: VISION 2011
The International Window Coverings Expo (IWCE): VISION 2011 is the world’s largest window covering industry trade show and educational conference. For over 25 years, the International Window Coverings Expo has been the premiere destination for tens of thousands of window covering retailers, buyers, designers, decorators, workrooms, dealers, installers, fabricators, manufacturers, suppliers, architects, product developers, trend experts and students and faculty. For more information, visit www.wf-vision.com.
